BNL: Beautiful spaces, happy communities

BNL Service has been in the environmental sector for over 30 years, contributing to the greenery and cleanliness of Singapore with three key services — landscaping, cleaning and waste management.

In the hands of next generation leaders, the brand renewed its brand identity to align with the new leaders' vision for integration across each of its services, and strengthening of its reputation.

The logo mark uses abstract icons to represent each service and integration. Each icon is applied to different brand assets to create a cohesive and consistent brand identity system.