Hello, I'm Minming
I'm a thirty-something with a deep-seated need to create meaning. At work, I get to strategise with business owners and leaders to derive at clarity and purpose for their brands. On a personal level, I believe that we need to constantly grow and learn about ourselves. So this is my discovery-diary to document explorations, learnings and reflections for meaning in life. Hopefully you'll find some hidden gems and discover alongside me.
You can also find me on
TikTok @littlelines.mov to spend virtual quality time with me
Instagram @littlelines.png to see prompts and artworks
LinkedIn @limminming to connect professionally (I'm currently based in Singapore, GMT +8)
Personal branding is a process of discovering who you are, and getting in touch with that, and healing from trauma that we don't even understand we have. – Chris Do, The Futur
What I Do
01
BRANDING
02
STRATEGY
03
DESIGN
04
STORYTELLING
The journey so far
2024 - Current
Strategy Consultant
Lynxeye, Singapore
Lynxeye makes your business and brands matter. As a strategy consultant, I get to deliver value and strategic expertise in branding for clients. Each delivery involves problem solving by bridging profound consumer insights and client business understanding.
2022-2024
Brand Strategy, Associate
Kantar, Singapore
Kantar shapes your brand future. Under the brand strategy team, I designed and delivered qualitative research projects that help clients uncover consumer insights needed to make strategic decisions.
2020-2022
Brand Designer/ Strategist
Superminted
Superminted helps companies create, nurture, and promote their brand to customers. I conducted brand audit, co-facilitated strategy workshop and designed visual identity that is coherent and reflective of a brand's new strategic direction.