Some define personal branding as who you are and what you stand for. But defining who you are is hard, living authentically is harder. Therefore, here’s a discovery diary to document the practice of being authentic and hopefully by extension, some of these reflections could help you too.

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What does it mean to be yourself?

You've probably heard of this advice, "You do you" or "Just be yourself". But this is difficult to do when we have yet to really get to know ourselves. I entered my twenties with the focus on wanting to "discover myself" and now in my thirties, it still feels like there are more to unpack. What has changed over the last ten years is that I made branding my career. In which, I've found useful frameworks and mental models to reflect and think about myself and relationships with others. 

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I believe that the value of branding has a place in a world that is becoming increasingly similar, whether it's for business or individuals. Through branding, I’ve witnessed how business owners gain a sense of clarity for their business, and how they can be different from others. I want to create that not just for businesses, but for people too. In doing so, we get a chance to live authentically, and be our true selves. ​​

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As thirties still holds potential for change and impactful consequences in life, I'm still learning more about myself and want to document this discovery and change. So follow me if you'd like to learn more about branding and grow with me.